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Shaheen’s Strategies

Earned Media

Do you have patients who have had positive outcomes in your program? Would they be willing to provide a testimonial for the program?

Budgets for advertising and community education at our hospitals are often quite tight. This makes promoting our programs a little challenging. However, we do have a few options that can be very cost effective to promote our programs. Below are a few ideas our programs could employ to promote the program:

- Earned Media

  • Reach out to the local media partner (either newspaper, TV networks, magazines, etc.) with a positive outcome story or testimonial. Some patients might be willing to do a video or audio testimonial. Written testimonials can also be quite powerful as well. Some media partners might want you to submit a brief or entire write up. If you need help with this, let me know.

- Hospital Video Monitors

  • If your hospital has TVs throughout the hospital with rotating banners or ads, it would be a good idea to have your program promoted on there. This could also be a video or written testimonial of a positive outcome from the program as well.

- Hospital Marquee

  • Some of our hospitals have an electronic marquee outside of their building that rotates ads or banners. This could be a good area to promote your program staff, psychiatrist, therapist, nurse, or unit clerk.

- Website

  • Make sure that you are included in a rotating banner on the hospital website.

These are by no means the only things you can do to promote your programs in a cost-effective manner. However, these are some of the easier ways to make sure your program is in front of the right potential referral sources.

If you have any questions or need help creating some content, please don’t hesitate to reach out to me.

Jacob Shaheen

Director of Business Development

UltraGroup Healthcare



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