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Shaheen's Strategies: The Best Laid Plans

Updated: Mar 11, 2021

The best laid plans of mice and men often go awry. The truest statement, especially for a year like 2020…

This year has been unexpected, challenging, difficult, and eye-opening to say the least. All industries, including behavioral health have been forced to change and adapt to the “new normal”. As we reflect on everything that happened or did not happen this past year, how do we begin to plan for 2021?

First, we need to recognize some of what we learned from this past year.

  • Multiple back-up plans are never a bad idea

  • Virtual methods of communication are more widely accepted than ever before

  • Mental health is discussed more frequently

  • We must be able to adapt

Our plans for 2021 should be directed and informed by all that we learned this past year. Now that we know how to operate in this “new normal”, it makes planning for it easier to manage. This is a great opportunity to begin scheduling marketing and community education efforts throughout the year. Our next steps moving into 2021, is to make a detailed plan for how we are going to help more patients and revisit that plan regularly, adapting or amending, as necessary.

I think I speak for everyone when I say, “Good riddance, 2020!”

Happy New Year!

Jacob Shaheen

Director of Business Development



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